Banstead Downs
Generating £128k Membership In Less Than 6 Months
As a club that prioritises providing members and visitors with a top-quality golf experience, Banstead Downs were looking to boost membership and green fee revenue during Autumn and Winter, traditionally their quieter months of the year.
Recognising the need to tailor our approach to reaching these subtly differentiated audiences, our record-breaking results allowed the club to make significant investments in their facilities and boost income for seasons to come.
The Problem
During the traditionally quieter winter months, the club was down on membership numbers and wanted to ensure that their tee sheet remained busy over the off-season.
With little in the way of previous marketing exposure, we started from scratch to ensure that a minimal advertising budget was spent in the most effective way possible.
Our Approach
Through various tailored marketing campaigns, which drove traffic toward the website and generated warm leads that were entered into a considered customer journey, we executed a strategy that introduced the club to pre-identified audiences across multiple channels.
Tailored copywriting, ongoing creative testing and the use of email marketing follow-ups ensured campaign performance exceeded expectations over the winter months.
Key Services
- Digital Marketing Strategy
- Paid Social
- Email Automation
Result
The results of these campaigns speak for themselves, with green fee targets reached with 4 months of the club year remaining and over £128k in new membership income generated in less than 6 months, facilitating investment into the club’s infrastructure for seasons to come.
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