In marketing, nothing is guaranteed

For over 5 years I have run some disastrous marketing campaigns that have been complete flops.

I’ve also run a number of hugely successful campaigns implementing the latest digital marketing techniques and strategies for a variety of golf clients across the industry.

It’s these I want to talk about today (for obvious reasons).

Over the years, I’ve always wanted to create a list of our most successful strategies across marketing and sales.

And now the time feels right.

With these tips, my aim is to show that improving these areas of your business is one of the ways out of the current economic situation.

The truth of the matter is that more than ever it will be survival of the fittest and those best equipped to cope with the COVID-19 crisis will be the businesses that come out the other side leaner, fresh-faced and ready to adapt to the new breed of golfers in the market.

They say, in the midst of every crisis, lies great opportunity”.

So with this in mind, for the next 21 days, I’ll be posting different marketing and sales ideas that we have implemented for our clients that have played a part in generating them millions in new sales revenue.

Some will be easy to implement and can be executed instantly by yourself and/or your team. Others will be more complex and might need to be executed over time after the pandemic has ceased.

Hopefully out of all 21, you’ll find at least a couple that will be of use to you and your business.

So here goes.

Tip 1) Website Chatbots: How to generate hundreds of more leads on autopilot 24/7

I’ll start with Chatbots because they are probably the easiest and quickest way to get going as well as an essential low-cost marketing tool for any golf business or golf club looking to improve their customers’ online user experience as well as generate hundreds of more leads.

What is a chatbot?

Most people will have encountered Chatbots online as there has been a huge growth in recent years on websites across all industries including high street banks, airlines and the NHS.

Chatbots can be added to any website and are active 24 hours a day, seven days a week.

This enables businesses to communicate with customers and automatically handle detailed booking enquiries around the clock for your sales team to follow up.

Here’s an example of one in action:

What problem do they solve?

According to a study of small/medium business published by the Harvard Business Review,

For enquiries submitted on the web, 78% of sales go to the first company to respond”.

Your website visitors are your hottest leads however it is said an enormous 70% of visitors who leave your website will never return.

Chatbots can help massively increase the number of enquiries you receive in turn helping you and your sales team respond as quickly as possible to ensure those leads don’t end up purchasing from your competitors.

How much does it cost?

There are a variety of different chatbots on the market ranging from free to hundreds of pounds per month in price.

Over the years, we’ve used Drift which is a great free tool and generates solid enquiries however is not great at automation and requires someone to respond to website visitors ideally in real-time or at a minimum by email at a later date.

We have also just recently launched a free trial until at least the 31st May 2020 on our Albatross Chatbot, used by clubs including Woodhall Spa and Ashford Manor, which has been proven to help you dramatically increase your website enquiries.

For more information on the trial just CLICK HERE

  1. Choose a chatbot service you want to trial.
  2. Build your chatbot yourself or ask your web developer or marketing agency to create one for you. They’re simple and can be up and running in well under an hour.
  3. Keep your chatbot simple and get to the call to action as soon as possible. Less fluff = more conversions.
Some Tips:
  1. Execute this strategy ASAP because now more than ever is the time to improve your website visitors’ user experience and generate as many new business opportunities as possible.
  2. Follow up with leads as quickly as possible, ideally by phone on the same day or at least by email within 24 hours.
  3. Start small and simple, you can always add to it as you go.
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About the author

James Wilkinson
James Wilkinson

For over 5 years, Albatross Digital founder James Wilkinson has helped over 100 golf clubs including Celtic Manor and Woodhall Spa succeed using digital marketing.

I've also spoken and written about how to execute effective golf club marketing strategies for associations and partners including the GCMA, UKGolf Federation, England Golf, Wales Golf, 59 Club, Club Systems and more..

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