From zero to 6-figures in less than 18 months.
Ashford Manor’s new manager, Brad Chard, came to us with two simple but challenging goals to significantly increase membership revenue and grow their non-existent society income.
To begin, we took the clubs existing course imagery, identified key demographics to target and launched highly targeted and effective paid social campaigns lead generation campaigns.
Even with a successful paid social campaign under our belts, we knew there was room for more effective communications. That’s when we created the #MembersStories campaign. It brought real-life member stories to the fore, giving the audience a real and human insight into golf life at Ashford Manor.
Social ads from the shoot were launched across Facebook & Instagram, the cost per lead dropped significantly and the club wants on to see a record number of new members.