Rethinking beginner’s golf from the top down.
Rather than fighting for a finite number of existing golfers in the market, Horton Park came to us in 2018 with the challenge of helping them produce new members long-term.
We needed to challenge the traditional tropes of Get Into Golf schemes and spun the approach of generating new golfers into the game on it’s head whilst helping the club develop a different & unique player pathway to membership.
As we developed our marketing materials and optimised our approach we created a ‘grow the game’ model that not only yielded commercial gain, but pushed the game forwards too.
These new golfers generated incremental membership revenue and secondary spend on site whilst becoming brand ambassadors that created word of mouth marketing for the club.