Results

60+

New members, societies or green fees booked

£70k

Revenue generated

500+

Leads generated

in just 6 months

The club

Ashford Manor in Middlesex has been a stunning 18 hole parkland course for well over a century. Boasting some of the finest greens in the south of England and a historic clubhouse set within magnificent surroundings, it is a wonderful place to play golf for both members and visitors alike.

The brief

For a member’s club like Ashford Manor, being situated so close to the M25 region comes with its own unique benefits as well as problems.

On the one hand there are literally thousands of local golfers to attract but on the other, competition is fierce in this area with hundreds of clubs to play.

The key is to effectively market to the golfers that are the right fit for your club and through digital marketing we can be precise and efficient with how we do that.

The approach

Our core objective with Ashford Manor was to increase the amount of people playing the course whilst raising their profile and presence within the local area.

We worked closely with their team to identify some key demographics and began targeted awareness campaigns on social media using stunning imagery of the course aimed at new members, society bookings and green fees.

As with all digital marketing, everything we do is tracked, reviewed and refined meaning that we can become more and more efficient, cost effective and ultimately successful in generating great results.

The results

Ashford Manor have seen a huge upturn in revenue based on this highly targeted approach to marketing making the absolute most of their huge catchment area.

“With the help of Albatross, I love the fact I'm able to track exactly what ROI I'm getting which makes things extremely easy when presenting to my board. I could not be happier”

Brad Chard
General Manager – Ashford Manor Golf Club

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