Results

200+

New society leads to market to

5

New society bookings in just 3 months

Norwood Park Golf Centre are a leading proprietary golf club based in Nottingham with an 18-hole course and a 9-hole par 3 course and winners of the England Golf GolfMark and Nottinghamshire County Council & Sport Nottinghamshire Club Of The Year Awards.

Improving on success

Already a successful, flourishing golf club, Genera Manager Paul Thornton wanted to drive new society and green fee revenue with new golfers that have never played Norwood Park before and increase awareness more widely in the area and further afield.

The campaign

Norwood Park Golf Centre combined with Albatross Digital Golf to create a campaign to gain new society bookings, green fee customers and membership sales.

Starting out with a very engaging Facebook page and posting daily already, Paul consulted with Albatross Digital Golf after signing up to one of the online coaching sessions to find out what they could do to build on their success.

Paul and his team decided to run with a society lead campaign run over the course of 2 months during the summer of 2016 using high quality course images, drone videos and highlighting customer reviews and the various awards Norwood Park Golf Centre have won over the years to attract the interest of a wide new regional audience on Facebook.

The result

Full membership reaches capacity

Despite concentrating initially on societies and green fees, the success of the campaigns over the summer have led to a boost in 7 day memberships that has been so successful that Norwood Park took the decision to close Full Membership as they have reached their capacity.

In 4 months they saw:

  • Ads seen by 30,487 local golfers
  • 174.48% Return On Investment
  • £2.74 return from every £1 spent

“The social media campaign and membership and society drive has been so successful that we took the decision to close Full Membership as we have reached our capacity.”

Paul Thornton
General Manager – Norwood Park Golf Club

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