About Us
mission
We chase visual and UX perfection with imaginative, creative thinking and a fresh approach to challenge the digital norm.
vision
We exist to solve your company’s greatest challenges by bringing game changing ideas to life.
Purpose
To lead the way in disruptive digital and creative innovation alongside brands who share our bold ambitions.
OUR VALUES
Through a convergence of technology and evolving culture, we harness the spirit of the albatross - a beacon of freedom, hope, strength, direction and wanderlust - to help empower your brand's journey across the vast digital landscape.
Championship Winning Team
"Talent wins games, but teamwork and intelligence win championships" - Michael Jordan. We believe in the adage "teamwork, dream work" and collaborate on various projects, supporting each other through wins and setbacks.
Comfortable Being Uncomfortable
Our culture promotes stepping out of comfort zones and views failure as an opportunity for growth. We're passionate about pushing the envelope for our clients and ourselves.
Systems Designed For Success
Our streamlined workflows and processes, crafted with precision, allow us to move swiftly and confidently, like Usain Bolt towards the finish line. With these world-class systems, we consistently deliver exceptional results for our clients.
Infinite Learners
As an agency, we're always learning and driving innovation across the business to excel in our fields. This keeps us at the top of our game and delivers the best results for our clients. Continuous lifelong learning is key to our success, and that of our clients.
Bottom-Up Leadership
We promote a bottom-up leadership approach to ensure every voice is heard in our business. Our team members are encouraged to share their unique perspectives and ideas, nurturing a dynamic and inclusive work culture where everyone's voice is valued.
From 'Scratch in a year' to a full service digital agency
From a journey of graphic design, record labels, band management, digital music and tech start-ups, Albatross was founded off the back of 15 years of digital transformation.
May 2014
James, Managing Director & Founder of Albatross, took solace in golf nine years ago. Faced with an unexpected career road bump, he took up the game and hasn’t looked back since.
At the time, somewhat unknowing to the world of golf, James had given himself the goal of getting to ‘Scratch In A Year’, documenting his progression on YouTube and other social media channels. The challenge didn’t last long but it led to a light bulb moment.
Jan 2015
The birth of Albatross. On his failed journey to scratch, James realised that many golf businesses needed help with their digital transformation. Coming from the world of music, James took on the slightly different world of golf, and one of his very first clients was the 2015 London Golf Show working alongside a young Rick Shiels and Peter Finch.
April 2016
One of our first golf club clients was one of the World's Top 100 and Home of England Golf, Woodhall Spa. We started working with them on a three-month trial, and several years later, Woodhall Spa remains one of our most valued clients.
Nov 2017
James led a talk on digital marketing and social media at the 2017 GCMA conference which leads to an influx of new clients and from here the team begins to grow.
2018 - 2020
We moved into new offices, becoming part remote and part office based, taking on a swathe of new clients, from 59club to a number of Top 100 Golf Clubs. Unfortunately, along came March 2020 and the world stopped for a prolonged period. As the vast majority went into lockdown, we regrouped and repositioned ourselves.
Aug 2020
Lights, Camera, Action. We created our first ever video production, a short film called More Than A Game about how the lives of two local football legends from Harrogate were transformed by golf in their battle with dementia.
Jan 2021
Albatross rebrands as a perception breaking golf communications agency with a new post-covid positioning and service offering. We launched our mission, to accelerate golf’s digital evolution to drive the golfing revolution.
May 2021
The team began playing with Webflow in late 2020 and the rest is history. Now every website we produce is developed in Webflow and the whole team are fully-fledged Webflow evangelists. We built and launched our first website for Stonebridge Golf Club and look to push the boundaries of web development.
June 2022
7 years on, we started working with Rick Shiels again and a whole host of influencers with NTT DATA at the 150th Open, AIG Women’s Open and BMW International Open.
May 2023
We pivotted once more to where we are today. A full-service agency helping to solve sports companies' greatest challenges by bringing game-changing digital ideas to life.
MEET OUR A-TEAM
We've assembled an all-star team, each bringing their unique expertise and passion to the table, ensuring our clients receive cutting-edge strategies, visually stunning designs, and unparalleled results. Meet the creative maestros behind the magic at our agency.
A guitarist and die-hard Arsenal fan with a passion for photography and videography, fortunately, James' marketing skills are 10 times better than his golf game. And trust us, that's not saying much!
Sam started his career in television in the late 90s and the rest is history. His work has spanned across the BBC, Channel 4, ITV and Sky.
A St Andrews graduate and lover of links golf, Robert is a true sports nut who dedicates his Saturdays to following Watford up and down the country.
Rob is a graduate journalist with a knack for content creation. He channels his energy into running and playing football is another big Arsenal fan - though he dreams of being as good on the pitch as he is watching the gunners from at home.
we're hiring!
We are always on the lookout for new talent to build our A-team. If you think you've got what it takes to make the first team, please reach out and say hi.
