Albatross / About
Built in golf.
Built to connect.
Albatross is the specialist marketing company for golf clubs with more opportunity than in-house resource. We connect brand, websites, campaigns and content with Capture technology, so the way a club is presented works with what happens next.
The company
Good things work together.
Albatross brings the specialist marketing expertise. Capture is its connected technology suite. Together, they help clubs become more discoverable, more desirable and better able to turn interest into useful commercial action.
Founder James Wilkinson has worked with golf clubs for more than a decade across brand, websites, paid media, campaigns, photography, content, communications and CRM. He created Capture to join up the technology beneath that work.
Our story
From one golf challenge to a connected company.
- 2014
Scratch in a year
James Wilkinson began documenting an attempt to reach scratch golf in a year. The challenge was short-lived, but it brought a much larger opportunity into focus: golf businesses needed better digital marketing and communication.
Watch the original story - 2015
Albatross begins
Albatross was founded to bring James's background in design, digital music and technology into golf. Early work included the London Golf Show alongside Rick Shiels and Peter Finch.
- 2016–17
Working with clubs
Woodhall Spa became one of the first golf-club clients. A talk on digital marketing and social media at the 2017 GCMA Conference helped the agency reach more clubs and grow its team.
- 2018–20
Growth, then a reset
The team became part office-based and part remote while working with more golf clients, including 59club and several Top 100 clubs. When the pandemic arrived, Albatross regrouped and reconsidered how it could serve golf.
Watch the chapter - 2020
A wider creative offer
Albatross added film production, beginning with More Than A Game: a short film about how golf supported two former footballers living with dementia.
Watch More Than A Game - 2021–23
Websites and a broader chapter
The agency began building golf websites and launched its first for Stonebridge Golf Club. In 2022 it worked with NTT DATA around the 150th Open, the AIG Women's Open and the BMW International Open, while a wider range of sports projects formed part of the company's work before its current golf-club focus.
Watch the 2023 chapter - Today
Golf marketing, connected
Albatross is focused on golf clubs. Its specialist marketing work now connects with Capture, the technology suite created to help clubs manage websites, enquiries, follow-up and communication more coherently.
A useful place to start
Where is your club losing demand?
We’ll review how your club is discovered, presented and followed up, then identify the clearest commercial opportunity to improve first.