From 'Scratch in a year' to a full service digital agency
James, CEO & founder of Albatross, took solace in golf eight years ago. Faced with an unexpected career road bump he took up our beloved game and hasn’t looked back since.
At the time, somewhat naive to the world of golf, James had given himself the goal of getting to ‘scratch in a year’, documenting his progression.
On this journey, James realised that golf clubs needed help. They failed to recruit new members and younger golfers, because they saw marketing as an expenditure, rather than an opportunity for return on investment.
Coming from the world of music, James took on the slightly different world of golf, helping golf clubs with their digital evolution.
This evolution has led to the full service digital agency you see before you today.
Founder & Managing Director
With over a decade of digital experience working with some of the world’s leading entertainment companies, James switched bands and loud music for greens and fairways. For these past 6 years, James has worked with some of the industry's leading golf businesses who have been attracted to Albatross’ new and dynamic approach.
Sam started his career in television in the late 90s, climbing the ranks from runner to award winning creative & versatile Producer Director. His work has spanned across the BBC, Channel 4, ITV and Sky. He now brings his industry leading skill set to help golf businesses tell their stories with video at the heart.
Darren lives, breathes and plays golf. Starting his career at Crown Golf before joining BGL Group as Club Marketing Manager. He now heads up Albatross’ client services division. With 8 year’s industry experience, his golf knowledge is second to none and proves vital in helping our clients understand the ever changing landscape of the golf marketing world.