Boosting Brand Sentiment

Amplifying NTT DATA's investment in major golf tournaments


Million Impressions
Influencer Activations
Posts Published Global Channels

Our Approach

Social & Content Strategy, Content Creation & Influencer Activation

In 2022 Albatross worked closely with one of the world’s leading global innovators of IT and business services, NTT DATA, on their content and digital strategy for The Open, BMW IO and the AIG Women’s Open

As an Official Patron and IT Provider of The Open, we were tasked with boosting NTT DATA’s brand sentiment with golfers across the globe by showcasing how NTT DATA help to support professional golf tournaments through their digital services including the NTT DATA WALL and digital twin technology. 

We partnered with some of golf’s leading influencers including Rick Shiels, Sophie Walker, Andrew Cotter and Sarah Stirk to help demonstrate and explain how NTT DATA utilise their technology to create a data platform for the world’s leading golf tournaments that gives millions of global golf fans a unique, personalised digital experience like no other.

Key Services

Digital Strategy
Content Strategy
Social Strategy
Influencer Activation